About the images

Each image selected for the ISR site has its own importance and meaning to the business. The images relate to the roots and history of core technical components used to drive some of ISR’s proprietary mechanics and construction methodologies such as Fractal Geometry and Fibonacci Ratios. Whilst mathematically important, we also find they can often produce incredibly beautiful images which can be found in nature as well as in artificially created simulations.

Nautilus Shells

The Fibonacci number series 0,1,1,2,3,5,8,13,21,34,55,89,144... is both additive, as each number is the sum of the previous two, and multiplicative, as each number approximates the previous number multiplied by the golden section ratio. The number becomes more precise as the numbers increase. Inversely, any number devided by its smaller neighbour approximates 0.618 or phi.

In geometry a golden spiral is a logarithmic spiral whose growth factor is phi (the golden ratio). Examples of the Golden Ratio can occur in nature such as these Nautilus Shells.

It is of relevance as Fibonacci ratios and analysis are often used in various forms of technical analysis and trading programs.

A Fractal Vortex

A fractal is a geometric pattern that is repeated at ever smaller scales to produce irregular shapes and surfaces that cannot be represented by classical geometry. Fractals are used especially in computer modelling of irregular patterns and structures in nature.

Fractal geometry as named by Benoit Mandelbrot can be applied in finance to modelling and risk management techniques that help us better understand turbulence in markets.

Indra’s Pearls

Taken from the ancient Buddhist myth of Indra's Web:

In the heaven of the great god Indra is said to be a vast and shimmering net, finer than a spider's web, stretching to the outermost reaches of space. Strung at each intersection of its diaphanous threads is a reflecting pearl. Since the net is infinite in extent, the pearls are infinite in number. In the glistening surface of each pearl are reflected all the other pearls, even those in the furthest corners of the heavens. In each reflection, again are reflected all the infinitely many other pearls, so that by this process, reflections of reflections continue without end.

Microscopic Nervous System

Fractals can also be used to describe the Power-law scaling and other manifestations of fractal and self-similar patterns in space and/or time identified at all levels of neural organisation.

This image incorporates and repeats many important ideologies contained within our work relating not only to the fractal decomposition of the underlying nervous system but communication, behavioural finance and the relevance of relating back to nature and real life conditions throughout our research programs.


Whilst visually simple to understand this image depicts many of the qualities exhibited by our team approach and core firm values.

Communication, idea generation, behavioural finance and intellectual rigour are key features continuously present within ISR’s culture as well as the evolutionary effects of pushing the boundaries of convention and general assumption.